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Bulgaria Top Resort Sunny Beach Fully Booked Despite Crisis

Source: Sofia News Agency (
Published Date: 09 Aug 2009

Bulgaria's largest Black Sea resort, Sunny Beach, is visited by plenty of tourists despite the economic crisis.

This has been announced by Ivalina Yankova and Peyko Yankov, Executive Directors of the largest hotel company in the resort, Sunny Beach Hotel Holdings Jsc, which owns the four-star hotels Trakia, Trakia Plaza, Hrizantema, Nessebar Beach, and Burgas Beach.

The Yankovi family told the media in the city of Burgas that the hotels in Sunny Beach are 85-90% booked, and some of the hotels of the company were even booked at 100%.

The hoteliers said that compared to 2008 their hotels even had more tourists in terms of numbers, which came at the expense of the average length of stay.

"A few years ago the average vacation time was 9-10 days but now it has dropped down to 7 days, and this is a global trend as a result of the crisis", Peyko Yankov said.

The Sunny Beach Hotel Holdings Jsc has concentrated on attracting a larger number of tourists in order to compensate for the shorter vacations by coming up with more varied tourist services.

Most of those who use the company's services are from Germany. The greatest increase is registered in the numbers of tourists from Israel, Romania, Hungary, and Poland.

The Yankovi family is constantly upgrading their "all inclusive" packages to include additional elements. In their words, the "all inclusive" service is a lot more than just bed and food.